ABSTRACT
The current Covid-19 pandemic provoked alternative work arrangements and a large proportion of employees started to work from home. Despite the initial technological euphoria, this change started showing not only positive, but serious negative phenomena in terms not only of organization and daily practices, but also of psychological and managerial nature. It brought a lot of new questions and problems concerning all soft management elements, especially in the domains of corporate cultures, work motivation and individual psychological responses. This article provides an overview of some major issues of this type and offers ways of tackling them. The new normal is not exactly normal and the old one already seems irrevocably lived-through. While there is no doubt that the future will offer a lot more flexibility and various options for combined distant and office work arrangements, this article explains why the current extent of working from home should rather remain as a transitory element responding to the exceptional circumstances. © 2022, Bulgarska Akademiya na Naukite. All rights reserved.